You've gotta ask yourself one question: Do I feel lucky?": wine in supermarkets

You've gotta ask yourself one question: Do I feel lucky?": wine in supermarkets

There's a piece over on Jancis Robinson's site about new wines popping up at a Morrisons. You'll hear Waitrose regularly boast that they have more MW's (Master of Wine) on their payroll than any other. Lidl and Aldi are quick to point out how many medals they've won at various wine competitions.

So why is it no-one seems to mention the most important question: "Do you feel lucky?".

It's great to have good wines listed.

Nice to know that the selections are being picked by so-called "experts" (aside: run a mile from any self-proclaimed "expert" when it comes to wine).

All that means diddly-squat if the wines are being kept at temperatures over 20 degrees, under virtually 24-hour-a-day fluorescent lighting, and for the most part stored vertically.

You see, even great wines aren't indestructible and need a little care and attention in their storage. Corks will dry out and allow oxygen in to ruin what's inside the bottle. Temperature will alter the wines' aromas and flavours so as to make them run-of-the-mill. And light is probably even more of an evil than both.

So it really doesn't matter just how good supermarkets or chains (like Majestic) are at picking good wines. It's whether you're prepared to take the risk given the lackadaisical way in which they treat them.

So do you?

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