Why machines make your cheap wine
24 grape pickers, seven hours, one hectare of grapes. Versus one machine, 11 hectares, 20 hours.
The maths makes for cheaper wine, as this wine estate in Tasmania worked out recently.
That's a whooping 80% reduction in labour costs, which, understandably, means they can sell the wine that much cheaper without loss of quality (although notice from the article that the premium wines still see hand-picking).
Turn it on its head, and you'll begin to see why wines that say they come from hand-picked grapes are that much more expensive.
Simple, isn't it?