Wine labels we like

Wine labels we like

Wine labels don't often jump out at you like this one from Australia.

De Bortoli Gumboot Shiraz

Admittedly, it wasn't actually the image that drew me to it; you don't often see an Australian Shiraz from Heathcote on a supermarket shelf.

But its imagery soon drew me in. The tractor and wind pump, the colour from the flowers, grapes and their exploding juice.

And the birds, a Swallow and Great Tit.

It wasn't until the following day the question lodged in my mind. Do they have the same birds we do in Australia?

Try typing "do they have great tits in Australia?" into Google and see what comes up.

I'm scarred for life.

Still, think it's good though (the label that is; not the search results). I've long wondered why wine marketers don't climb on the same bandwagon as their food counterparts and get a bit more creative with the space they've got to sell their wares.

Wine labels sell their product possible more than any other supermarket item. Faced with a bewildering array of bottles lined up on the shelves, it's a major way customers narrow down their choices.

And if it gets people drinking a truly regional Australian wine, rather than a generic one that's got no real identity, than that's' even better.

Oh, and no, they don't have Great Tits in Australia (at least not the feathered kind). But they do have the Crested Shrike-Tit.

Just in case you were wondering.

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